Marketing Job Market in Australia (2026 Data)
Marketing is one of the more balanced career paths in Australia right now. It is growing steadily, pays well once you move up, and has more visa options than a lot of people realise. Here is what the data shows.
How many people work in marketing in Australia
Jobs and Skills Australia tracks “Advertising and Marketing Professionals” as a distinct group. As of November 2025, 102,500 people worked in this role.
That is up 11,500 people, or 12.7%, over the past three years, a healthy growth rate for a profession this size.
There is a related, more senior group too: “Advertising, Public Relations and Sales Managers,” at 166,500 people, up 4,500, or 2.8%, over the same period. Growth is slower here, but the group is much larger and better paid.
Is marketing still growing
Yes. Jobs and Skills Australia projects 12.6% growth for Advertising and Marketing Professionals over the five years to May 2030, well above the national average across all occupations.
A few details on who works in this field today:
- 18% of Advertising and Marketing Professionals work part-time
- Women make up 63.2% of the workforce, one of the more female-dominated professional groups in the matrix
- 8.6% are aged 15 to 24
- Unemployment in this group runs above average, which is normal for a broad, creative field with a lot of contract and freelance work
What do marketers earn in Australia
Pay in marketing depends heavily on seniority, so it helps to look at more than one role.
SEEK’s salary data, refreshed September 2026, puts the average annual salary for a Marketing Coordinator, a common entry to mid-level role, between $75,000 and $85,000. A Marketing Manager role averages between $105,000 and $125,000.
Industry changes the numbers too. According to SEEK, Marketing Coordinators in Education and Training average $84,948, and Marketing Managers in Government and Defence average $131,039, the highest of any sector for that title.
Can marketers get sponsored for a visa
Yes, and there are more pathways than most people expect. These titles sit on Australia’s Core Skills Occupation List:
- Sales and Marketing Manager, ANZSCO 131112
- Advertising Manager, ANZSCO 131113
- Marketing Specialist, ANZSCO 225113
- Advertising Specialist, ANZSCO 225111
- Content Creator (Marketing), ANZSCO 225114
That spread covers everything from hands-on content and specialist roles through to senior management, so employer sponsorship through the Skills in Demand visa is realistic at several career stages, not just at the top.
If you want the full breakdown of how sponsorship works now, read our Skills in Demand Visa guide. And when you are ready to start applying, our list of sales and marketing recruitment agencies in Australia covers the firms actively placing marketing roles.
FAQ
Is marketing a good career for migrants moving to Australia? Yes. Employment in Advertising and Marketing Professionals grew 12.7% over three years, five separate marketing titles sit on the Core Skills Occupation List, and Jobs and Skills Australia projects further growth of 12.6% to 2030.
What is the average marketing salary in Australia? SEEK puts Marketing Coordinator salaries between $75,000 and $85,000 a year, and Marketing Manager salaries between $105,000 and $125,000, as of September 2026.
Which marketing roles are eligible for visa sponsorship in Australia? Sales and Marketing Manager, Advertising Manager, Marketing Specialist, Advertising Specialist, and Content Creator (Marketing) are all on the Core Skills Occupation List.
Why is unemployment above average in the marketing profession? Marketing includes a lot of contract, freelance and project-based work, which naturally shows up as higher measured unemployment even when overall demand for the skill set is strong.
